Cognitive UX

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Cognitive UX
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About Cognitive UX

Cognitive UX

Behavioral Psychology

Complexity Bias

Complexity is often perceived as a sign of quality. This lead to the underestimation of simple solutions. Behavioral Psychology

Cognitive Dissonance

People strive for consistency in thought and action Behavioral Psychology

Default Effect

The option that requires the least user intervention is preferred. Behavioral Psychology

Dunning–Kruger Effect

Incompetence often leads to greater self-confidence. Behavioral Psychology

Familiar vs Novel

There is a tension between familiarity and novelty that needs to be resolved. Behavioral Psychology

Fogg Behavior Model

A behavior or action is always the result of motivation, ability, and a trigger. Behavioral Psychology

Halo Effect

We draw conclusions from known properties to unknown ones. Behavioral Psychology

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Cognition

Perception Processing Memory

Psychology

Behavior Communication Motivation

Principles

Aesthetic Heuristic Usability

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With «LAW OF THE WEEK» you have the opportunity to get to know the UX laws of cognition step by step.

Just follow us on LinkedIn. We publish a post there every week in which we introduce an important or new principle. You will also find a direct link to the corresponding page here.