Cognitive UX

TSUX Blog
Cognitive UX
Ultimate Grid
Generator

English | Deutsch

About Cognitive UX

Cognitive UX

Cognitive UX: Cognitive Perception

Law of Continuity

Elements that are arranged on a line or curve are perceived as belonging together. Cognitive Perception

F- and Z-Shaped Pattern

Also known as: Eye Movement Pattern Studies show that users first scan websites in their reading direction and then from top to bottom – often in the form of a Z or F. Cognitive Perception

Gaze Cueing Effect

Our attention is directed towards the gaze direction of other people. Cognitive Perception

Iconic Memory

Unlike language, images are processed subliminally and can trigger unconscious reactions. Cognitive Perception

Law of Closure

Our brain tends to fill in missing information and perceive incomplete shapes as complete wholes. Cognitive Perception

Law of Common Region

Elements within a visually defined area are perceived as belonging together. Cognitive Perception

Law of Proximity

Elements that are close to each other are perceived as belonging together. Cognitive Perception

©2025 - All rights reserved.

×

Cognition

Perception Processing Memory

Psychology

Behavior Communication Motivation

Principles

Aesthetic Heuristic Usability

×

With «LAW OF THE WEEK» you have the opportunity to get to know the UX laws of cognition step by step.

Just follow us on LinkedIn. We publish a post there every week in which we introduce an important or new principle. You will also find a direct link to the corresponding page here.