Cognitive UX

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About Cognitive UX

Cognitive UX

Cognitive UX: Cognitive Processing

Chunking

A process by which individual parts are bundled into processable units of information. Cognitive Processing

Confirmation Bias

We interpret information in such a way that it meets our own expectations. Cognitive Processing

First Impression

The first impression has a lasting impact on long-term perception or evaluation. Cognitive Processing

Hick’s Law

Also known as: Hick Hyman Law More options lead to harder decisions. Cognitive Processing

Information Overload

Too much information at once can overwhelm people. Cognitive Processing

Mere-Exposure Effect

Repeat perception alone reinforces a prior judgment. Cognitive Processing

Paradox of Choice

Too many choices can complicate decision-making and generate dissatisfaction. Cognitive Processing

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Cognition

Perception Processing Memory

Psychology

Behavior Communication Motivation

Principles

Aesthetic Heuristic Usability

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With «LAW OF THE WEEK» you have the opportunity to get to know the UX laws of cognition step by step.

Just follow us on LinkedIn. We publish a post there every week in which we introduce an important or new principle. You will also find a direct link to the corresponding page here.