Cognitive UX

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About Cognitive UX

Cognitive UX

UX- and UI-Heuristics

Amara's Law

We overestimate the short-term impacts of an innovation and underestimate its long-term effects. Heuristic

Hofstadter's Law

Every task always takes longer than you expect - even if you plan for the delay. Heuristic

Myth of the Average User

Also known as: Design for the Extremes The statistical average value does not reflect reality. Heuristic

Occam's Razor

Also known as: Principle of Simplicity The simplest solution is often the best. Heuristic

Paradox of the Active User

A high level of user activity does not automatically indicate a positive user experience. Heuristic

Pareto Principle

80% of results come from 20% of causes. Heuristic

Postel's Law

Be conservative in what you send, be liberal in what you accept Heuristic

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Cognition

Perception Processing Memory

Psychology

Behavior Communication Motivation

Principles

Aesthetic Heuristic Usability

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With «LAW OF THE WEEK» you have the opportunity to get to know the UX laws of cognition step by step.

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