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About Cognitive UX

Cognitive UX

Memory

Anchoring effect

Information that has already been absorbed always influences the processing of further information. Memory / Retention

Cognitive Load Theory

Also known as: CLT Cognitive overload leads to inefficient learning and reduces satisfaction. Memory / Retention

Peak End Rule

We judge experiences by the climax and the conclusion. Memory / Retention

Recency Effect

Short-term memory remembers the most recent information best. Memory / Retention

Serial Position Effect

It is easiest to remember the first and last elements of a sequence. Memory / Retention

The Magical Number Seven

Also known as: Miller's Law Short-term memory can process an average of 7 elements simultaneously. Memory / Retention

Von Restorff Effect

Also known as: Isolation effect Elements that stand out from other elements are easier to remember. Memory / Retention

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Cognition

Perception Processing Memory

Psychology

Behavior Communication Motivation

Principles

Aesthetic Heuristic Usability

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With «LAW OF THE WEEK» you have the opportunity to get to know the UX laws of cognition step by step.

Just follow us on LinkedIn. We publish a post there every week in which we introduce an important or new principle. You will also find a direct link to the corresponding page here.