Cognitive UX

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About Cognitive UX

Cognitive UX

Cognitive UX: Psychology of Motivation

Endowed Progress Effect

The visibility of progress motivates continuation. Motivation

Flow

A state of total immersion promotes productivity and satisfaction. Motivation

Goal Gradient Effect

The closer a goal gets, the greater the motivation to achieve it. Motivation

Yerkes-Dodson Law

There is an optimal stress or arousal level for maximum performance. Motivation

Zeigarnik Effect

Unfinished or interrupted tasks remain better in memory than completed ones. Motivation

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Cognition

Perception Processing Memory

Psychology

Behavior Communication Motivation

Principles

Aesthetic Heuristic Usability

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With «LAW OF THE WEEK» you have the opportunity to get to know the UX laws of cognition step by step.

Just follow us on LinkedIn. We publish a post there every week in which we introduce an important or new principle. You will also find a direct link to the corresponding page here.