Cognitive UX

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About Cognitive UX

Cognitive UX

Cognitive UX: Psychology of Communication

Dilution Effect

People perceive relevant information as less important when it is presented alongside irrelevant information. Psychology of communication

False Consensus Effect

The assumption that personal attitudes and convictions are shared by a broad general public. Psychology of communication

Feedback Loop

Continuous and timely feedback reinforces positive behaviors and fosters the learning process. Psychology of communication

Storytelling

Use stories to convey content in a memorable and appealing way. Psychology of communication

The Curse of Knowledge

Senders overestimate how well their messages are received by recipients. Psychology of communication

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Cognition

Perception Processing Memory

Psychology

Behavior Communication Motivation

Principles

Aesthetic Heuristic Usability

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With «LAW OF THE WEEK» you have the opportunity to get to know the UX laws of cognition step by step.

Just follow us on LinkedIn. We publish a post there every week in which we introduce an important or new principle. You will also find a direct link to the corresponding page here.