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Cognitive UX

Cognitive UX: Usability Principles

Context-Independent Comprehensibility

Information units should ideally also be understandable outside of their context. Usability Principle

Doherty's Threshold

Productivity is at its highest when a computer and its users interact at a pace that ensures no one has to wait for the other. Usability Principle

Fitts’ Law

The distance and size of the target will determine the time it takes to reach it. Usability Principle

Jakob's Law

Users expect a new website they visit will work in the same way as similar websites they already know. Usability Principle

KISS Principle

Simplicity often maximizes efficiency and user-friendliness. Usability Principle

Recognition over Recall

It is easier to recognize something than to recall it. Usability Principle

Tesler's Law

Every system has an inevitable complexity that cannot be reduced any further. Usability Principle

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Cognition

Perception Processing Memory

Psychology

Behavior Communication Motivation

Principles

Aesthetic Heuristic Usability

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With «LAW OF THE WEEK» you have the opportunity to get to know the UX laws of cognition step by step.

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