Cognitive UX

Cognitive and psychological principles regarding Aesthetic

Aesthetic Usability Effect

An aesthetically pleasing design is perceived by users as more user-friendly. Aesthetic Principle

Golden Ratio

A proportional ratio in the Golden Ratio ensures harmonious and aesthetically balanced compositions. Aesthetic Principle

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Cognition

Perception Processing Memory

Psychology

Behavior Communication Motivation

Principles

Aesthetic Heuristic Usability

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With «LAW OF THE WEEK» you have the opportunity to get to know the UX laws of cognition step by step.

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