Cognitive UX

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About Cognitive UX

Cognitive UX

Cognitive and psychological principles regarding Cognitive Load

Chunking

A process by which individual parts are bundled into processable units of information. Cognitive Processing

Cognitive Load Theory

Also known as: CLT Cognitive overload leads to inefficient learning and reduces satisfaction. Memory / Retention

Feedback Loop

Continuous and timely feedback reinforces positive behaviors and fosters the learning process. Psychology of communication

Hick’s Law

Also known as: Hick Hyman Law More options lead to harder decisions. Cognitive Processing

Information Overload

Too much information at once can overwhelm people. Cognitive Processing

Paradox of Choice

Too many choices can complicate decision-making and generate dissatisfaction. Cognitive Processing

Selective Attention

Attention is a limited resource, which is why our subconscious constantly filters out information that is irrelevant to us. Cognitive Processing

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Cognition

Perception Processing Memory

Psychology

Behavior Communication Motivation

Principles

Aesthetic Heuristic Usability

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With «LAW OF THE WEEK» you have the opportunity to get to know the UX laws of cognition step by step.

Just follow us on LinkedIn. We publish a post there every week in which we introduce an important or new principle. You will also find a direct link to the corresponding page here.