Cognitive UX

Cognitive and psychological principles regarding Expectations

Jakob's Law

Users expect a new website they visit will work in the same way as similar websites they already know. Usability Principle

Pygmalion Effect

Also known as: Rosenthal Effect Expectations consistently influence perception and behavior. Behavioral Psychology

×

Cognition

Perception Processing Memory

Psychology

Behavior Communication Motivation

Principles

Aesthetic Heuristic Usability

×

With «LAW OF THE WEEK» you have the opportunity to get to know the UX laws of cognition step by step.

Just follow us on LinkedIn. We publish a post there every week in which we introduce an important or new principle. You will also find a direct link to the corresponding page here.