Cognitive UX

Cognitive and psychological principles regarding Information Architecture

Dilution Effect

People perceive relevant information as less important when it is presented alongside irrelevant information. Psychology of communication

Hick’s Law

Also known as: Hick Hyman Law More options lead to harder decisions. Cognitive Processing

Paradox of Choice

Too many choices can complicate decision-making and generate dissatisfaction. Cognitive Processing

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Cognition

Perception Processing Memory

Psychology

Behavior Communication Motivation

Principles

Aesthetic Heuristic Usability

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With «LAW OF THE WEEK» you have the opportunity to get to know the UX laws of cognition step by step.

Just follow us on LinkedIn. We publish a post there every week in which we introduce an important or new principle. You will also find a direct link to the corresponding page here.