Cognitive UX

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About Cognitive UX

Cognitive UX

Cognitive and psychological principles regarding Usability

Default Effect

The option that requires the least user intervention is preferred. Behavioral Psychology

Doherty's Threshold

Productivity is at its highest when a computer and its users interact at a pace that ensures no one has to wait for the other. Usability Principle

Familiar vs Novel

There is a tension between familiarity and novelty that needs to be resolved. Behavioral Psychology

Feedback Loop

Continuous and timely feedback reinforces positive behaviors and fosters the learning process. Psychology of communication

Jakob's Law

Users expect a new website they visit will work in the same way as similar websites they already know. Usability Principle

KISS Principle

Simplicity often maximizes efficiency and user-friendliness. Usability Principle

Myth of the Average User

Also known as: Design for the Extremes The statistical average value does not reflect reality. Heuristic

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Cognition

Perception Processing Memory

Psychology

Behavior Communication Motivation

Principles

Aesthetic Heuristic Usability

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With «LAW OF THE WEEK» you have the opportunity to get to know the UX laws of cognition step by step.

Just follow us on LinkedIn. We publish a post there every week in which we introduce an important or new principle. You will also find a direct link to the corresponding page here.